Social Media Analytics In Top 20 Sectors In India:
Social Media Analytics In Top 20 Sectors In India,we have analysed top five companies in 20 sectors in India.Interestingly,all of this analytic reports are provided free.For Initial release ,we are focusing on Facebook.Later,it will be scaled up to Twitter and Youtube. Since,more than 90% Companies focus on Facebook and we provided detailed analysis around.
Social Media Analytics In Top 20 Sectors In India:
Observation:
1.Social Media adoption is least in some leading companies in India.
2.Social Media adoption in B2C companies are high.
3. Ecommerce and Retail are the early adopters of Social Media
4.The overall users in facebook fanpages are far less than active users
5.Picture posts have highest engagement in Post/Feed
6. Indian companies lacks effective promotional strategy on social media.
7. Fan bases are very low compared to International brands and market.
8. Indian companies have no/least plans to trigger customers for Like in FB pages
9.No tool in place to track social media promotion effectiveness.
10.Social media impact on business in not measured effectively.
1.Total Page fans:
Facebook fans are analysed with the help of Graph API and using Insights we can drive at metrics like total fans.
2.Engagement Score
Engagement score is defined as Like+share+comment for given post on a given time frame.Calculating the likes and comments are little tricky as facebook does not provide any direct ways to do so.Hence one should use looping query to get the fact properly
3.Engagement Rate
Engagement rate is defined as Like+Share+Comment for given post and its tracked as % of overall posts on given time period.
4.PTAT : People Talking About That
This metric is quite confusing as it takes in account of any activity which includes sharing the page,any share in other networks,mentions etc.
5.Total Tweets,Mentions
This metric is derived using Twitter API and widely used as measure to find number of tweets,mentions and Retweets
6.Sample of the Summary Reports(Benchmark Example)
| Insights | Famous Retailer | Competition |
| Distribution of fans | Most of the fans are from X Region
Very less number of fans about 3k |
Most of the fans are from Y Region
300k+ fan base. |
| Growth of fans | Average growth of fans for April 2013.
But is low compared to competitor. |
Good growth of fans for April 2013 |
| Engagement distribution | Though photos are powerful mode, there is a need to entertain users by different types of posts such as links, votes, ,promotions ,status, video etc. | Is aggressive in engaging more with fans. |
| Engagement rate with fans | Engagement rate very low (0.03%) compared to industry standard.
Average engagement rate can be improved by devising various methods – offers, discounts, coupons etc. |
Engagement rate with fans quite high close to 4% of the Industry standard. |
| Collaboration | Insight on users indicates that Retailer representative / admin collaborates well with users – providing responses, comments, Q&A etc. Also user interactivity between the users is average | Quite the same. |
7.Top Influencer reports
